How MAYA became also an economic success
The article discusses how “Maya,” a mixed-reality techno-opera by Mathis Nitschke, became an unexpected economic success. Despite initial challenges, including a budget shortfall and the need to sell a large number of tickets, the project succeeded by leveraging creative marketing strategies, social media, and unique partnerships. The opera’s use of an industrial ruin as a venue and an AR app contributed to its popularity, drawing a diverse audience and selling over 1,500 tickets, ultimately making it a financial success.
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