Documentary film maker Felix Hentschel accompanied the production of the Mixed-Reality-Techno-Opera MAYA and held talks with the artists involved. The resulting film (ca. 40 min) illuminates the development of the Maya character and provides insights into the conception of the music and the design of the MAYA augmented reality app. Access the video in this blog post.
The article discusses how “Maya,” a mixed-reality techno-opera by Mathis Nitschke, became an unexpected economic success. Despite initial challenges, including a budget shortfall and the need to sell a large number of tickets, the project succeeded by leveraging creative marketing strategies, social media, and unique partnerships. The opera’s use of an industrial ruin as a venue and an AR app contributed to its popularity, drawing a diverse audience and selling over 1,500 tickets, ultimately making it a financial success.
For more details, read here.